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For over 4 years, Alexandra Pereira has been blogging about the latest fashion trends, her outfit of the day, her trips, her professional commitments; in short, her dizzying daily life, via her very successful blog Lovely Pepa. Nonetheless, we were still lacking a deeper and more intimate insight into this internationally renowned blogger?s personal and family life.  Hence, the creation of Inside the World of Lovely Pepa, wherein Alexandra takes a break from her hectic schedule to share her most intimate thoughts with us, and reveal completely new aspects of her life, in her usual approachable and candid manner. Not only does she share her personal secrets with us, but in this book, Alexandra also reveals her fashion, beauty and healthcare ground rules, in addition to offering advice and tips on how to always look impeccable and radiant.  In fact, Alexandra finally gets to answer, in detail and with the attention they truly deserve, all of the questions that her millions of followers have been asking for ages, such as what the essential items in your wardrobe should be, how to create a number of completely different looks from one item of clothing, or even how to eat well, and deal with stress. Logically, the book also includes an extensive chapter that analyzes the phenomenon of ?fashion blogs? from the author?s personal perspective.  Let us not forget that Lovely Pepa is one of the top 20 most followed blogs, and winner of the most influential international blog, which was presented at 2013?s New York Fashion Week.  As a result, in the book Alexandra also includes how Lovely Pepa started out, tips for better blogging, her collaboration with fashion houses, as well as the work entailed for her followers to be able to enjoy a new post every morning. Thanks to the more relaxed pace of authoring a book (as opposed to the daily grind of blogging), Inside the World of Lovely Pepa comes from a place of mindful reflection wherein this young author provides us with the best of herself, letting us into her home (her wardrobe layout, her shoe collection, where and how she stores her jewelry, how she packs for trips), and her heart (who she uses for inspiration, the music that comforts her, family recipes, her collaboration with NGOs). If you already love her blog, this book will make you fall in love with Alexandra. And if you have yet to discover either one, you will be captivated.

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