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ficha técnica

MONOGRAFIAS / ENSAYOS ARQUITECTOS
DAS ANDERE (THE OTHER)
DAS ANDERE (THE OTHER). EDITED BY BEATRIZ COLOMINA
2016
RÚSTICA
978-3-03778-481-5
DEUTSCH
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sinopsis

In 1903, Adolf Loos, one the most influential architects and critics of the 20th century, edited the astonishing journal "Das Andere" (The Other), subtitled "A Journal for the introduction of Western Culture into Austria", entirely written by Loos who also did the graphic design and even the advertisements. Nothing was off limits, from fashion to masturbation. It is a kind of manual to modern life. Only two issues were published and it was never translated into English, yet it takes us directly to the heart of Loos’s polemical position. It is one of the most important documents of modernity, a radical and sometimes shocking statement. The publication was born out of Loos’s aversion to the hypocrisy and superficial aestheticization of life in Austria, which he saw embodied by the “Secession” movement and the “Wiener Werkstätte.” As a counterbalance, "Das Andere" showed Loos’s admiration for the fashion and culture of England and America. He scrutinizes every element of contemporary life with an acerbic wit. This facsimile edition allows today’s readers to discover Loos’s little magazine anew. Beatriz Colomina supplements the facsimile with an extensive critical introduction.


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