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ficha técnica

DISEÑO INDUSTRIAL
DIETER RAMS TEN PRINCIPLES FOR GOOD DESIGN
DIETER RAMS TEN PRINCIPLES FOR GOOD DESIGN
AA.VV
2017
416
978-3-7913-8366-8
ENGLISH
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sinopsis

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Now Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant book. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson.


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