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ficha técnica

DISEÑO GRAFICO
LOGO DECODE
LOGO DECODE. DEL DISEÑO DEL LOGO AL BRANDING
AA.VV
2016
240
CARTONÉ
978-84-16504-16-9
CASTELLANO
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sinopsis

What is the secret of a logo? In an era when people are more willing and likely to "read" images rather than texts, how can logos cast a magical spell on people and arouse their desire to shop?
Logo Decode: From Logo Design to Branding tells the stories behind over ninety creative logos, offering readers valuable insights into how to create a successful logo.
It introduces the processes behind making a logo- from the study of the brand and the designer's inspirations and concepts to final design decisions that include the choice of font, color and other elements- as well as some of the profound decisions that designers have made. Logo Decode is an inspiring guide for graphic designers who want to make great logos and for businesses that want to refresh their brands.


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