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ficha técnica

DISEÑO GRAFICO
LOGOGRAMA
LOGOGRAMA. DISEÑO DE LOGOS PARA IDENTIDADES DINÁMICAS
AA.VV
DE COS PINTO, JESUS
2015
240
CARTONÉ
978-84-15967-26-2
CASTELLANO
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sinopsis

A well-designed logo is a crucial element of making a brand stand out. But in today's fast-changing world, a single logo is no longer sufficiently versatile. Varying a logo makes a brand identity richer and more expressive, though regardless of how the original logo is developed, its dynamic forms must still convey the core values of the brand. Logograma reveals the infinite imaginative possibilities within any given brand by providing an insight into how new logos ara generated through changes in colour, form, typography, images and other elements in order to leave a lasting visual impression on the people who see them.


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