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ficha técnica

TIPOGRAFIA
NEW ORNAMENTAL TYPE
NEW ORNAMENTAL TYPE. DECORATIVE LETTERING IN THE DIGITAL AGE
2010
192
RÚSTICA
978-0-500-51502-0
ENGLISH
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sinopsis

Words becoming pictures: a rich typographical resource of images and inspiration for designers. Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.

Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.


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