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ficha técnica

POLITICA
PROTEST, INC: THE CORPORATIZATION OF ACTIVISM
PROTEST, INC: THE CORPORATIZATION OF ACTIVISM
2014
200
RÚSTICA
978-0-7456-6949-6
ENGLISH

sinopsis

Protest Inc. tells a disturbingly different story of global activism. As millions of grassroots activists rally against capitalism, activism more broadly is increasingly mirroring business management and echoing calls for market-based solutions. The past decade has seen nongovernmental organizations partner with oil companies like ExxonMobil, discount retailers like Walmart, fast-food chains like McDonald’s, and brand manufacturers like Nike and Coca-Cola. NGOs are courting billionaire philanthropists, branding causes, and turning to consumers as wellsprings of reform...


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