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ficha técnica

POLITICA
THOUGHTFUL FUNDRAISING : CONCEPTS, ISSUES AND PERSPECTIVES
THOUGHTFUL FUNDRAISING : CONCEPTS, ISSUES AND PERSPECTIVES
2007
978-0-415-39428-4
ENGLISH
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sinopsis

Fundraising is a maturing profession, but one that is increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic ...


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