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TIPOGRAFIA
TRANSFORMING TYPE
TRANSFORMING TYPE. NEW DIRECTIONS IN KINETIC TYPOGRAPHY
2014
128
RÚSTICA
978-0-85785-633-3
ENGLISH

sinopsis

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.


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