CHANGING BEHAVIOURS

Changing Behaviours charts the emergence of the behaviour change agenda in UK based public policy making since the late 1990s. By tr acing the influence of the behavioural sciences on Whitehall policy makers, the authors explore a new psychological orthodoxy in the practices of governing. Drawing on original empirical material, chapters examine the impact of behaviour change policies in the fie lds of health, personal finance and the environment. This topical and insightful book analyses how the nature of the human subject i tself is...[Read more]