DO DESIGN

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored.Designer Alan Moo re invites us to rethink not only what we produce whether its a website, a handmade chair, or a business but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beaut y?