GRAPHIC DESIGN DISCOURSE

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two con tradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two con tradictory opposites: rote design resulting from a rigorous, fixed set of rules, and ecce...[Llegir més]