HEGARTY ON ADVERTISING

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains o ver four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice o n the elements...[Llegir més]