LOGO DECODE

What is the secret of a logo? In an era when people are more willing and likely to read images rather than texts, how can logos cast a magical spell on people and arouse their desire to shop? Logo Decode: From Logo Design to Branding tells the stories behind over ninety creative logos, offering readers valuable insights into how to create a successful logo.It introduces the processes behind ma king a logo- from the study of the brand and the designer's inspirations and concepts to final design decisions that include the cho ice of fo...[Read more]