MARKS OF EXCELLENCE
Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, class ification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's mark s and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark theme s.The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A b rief his...
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