OPEN INNOVATION/

In today's information-rich environment, companies can no longer afford to rely entirely on their own ideas to advance their busines s, nor can they restrict their innovations to a single path to market. As a result, says Harvard Business School Professor Henry W. Chesbrough, the traditional model for innovation--which has been largely internally focused, closed off from outside ideas and techn ologies--is becoming obsolete. Emerging in its place is a new paradigm, open innovation, which strategically leverages internal and external s...[Llegir més]