SIGNATURE STRENGTHS

When first introduced, mass-market paperbacks sparked a publishing revolution. Critics despised them as lowbrow diversions, which di d not impact their popularity. But the business model barely worked. Prices were so low, the books needed to sell in incredible numb ers to make a profit. An industry norm emerged to pump up sales, whereby most of the novels were wrapped with images of women in pro vocative settings and states of undress. Many readers were duly provoked to purchase, but this recurring allure eventually lost its sway. ...[Read more]