ART DIRECTION EXPLAINED, AT LAST!

Aa.vv

Laurence King

2009

256 Pages

Format: Paperback

ISBN: 9781856696241

Language: English

Category: Graphic design

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong.

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