CULTISH - THE LANGUAGE OF FANATICISM

In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hearand are influenced byevery single day. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities cultish, revealing how they affect followers of groups as notorious as Heavens Gate, but also how they pervade our modern start-ups, Peloton leaderboard...[Read more]