DESIGN IS STORYTELLING

Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experi ences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore whats there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.