GENERAL IDEA

An art project that spread AIDS consciousness lika a virus, examined by an artist-activist. In the mid-1980s, the Canadian art group General Idea (AA Bronson, Felix Partz, and Jorge Zontal) created a symbol using the acronym AIDS, arranging the letters in a manner that resembled Robert Indiana´s famous LOVE logo. This launched Imagevirus, a project of pa intings, sculptures, videos, posters, and exhibitions that investigated the term AIDS as both word and image, using the mechanism of viral transmission.