HOW INNOVATION WORKS

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unse ttling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious proces s, poorly understood by policy makers and businessmen alike.Matt Ridley argues that we need to see innovation as an incremental, bot tom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developin...[Llegir més]