NEW SUPER IDENTITY VOL.2

There is no room for complacency in branding today. Consumer attitudes and preferences are changing faster than ever, as much of wha t we filter is downloaded through mobile technology or social media. The days of purely subliminal capture of a brand's identity may be numbered as end users shift their alle- giances, gathering information in new and innovative ways. New Super Identity examines b rands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs...