POLITICAL LANGUAGE AND METAPHOR

Until a century ago, a metaphor was just a mere figure of speech, but since the development of discourse analysis a metaphor has bec ome more than merely incidental to the content of the arguments or findings. Students and scholars in political studies know the imp ortance of metaphors in electoral and policy-related politics, coming across metaphors that are, knowingly or unknowingly, influenci ng our perception of politics.This book is the first to develop new methodological approaches to understand and analyse the use of m etaphor ...[Llegir més]