PROBLEM SOLVED

Problem-solving is central to most creative professionals' lives, but very few books have been devoted to the process.This book examines the role of problem-solving in design, branding and communication, exploring the ways creatives interpret briefs, propose new ideas and reinvent established brands and products.It identifieas the nineteen problems common to all areas of communication, then refers to a huge cross-section of different-solutions. Comprehensive in scope, it includes international examples of design and advertising, brand...[Leer más]