THE LOOSHAUS

When it was completed in 1911, the Goldman y Salatsch Building in Vienna, commonly known as the Looshaus, incited controversy for it s austerity and plainness. It represented a stark rejection of the contemporary preference for ornamentation, though its architect, Adolf Loos (1870-1933), had intended it to preserve Viennese tradition within a new modernist language. The heated debate that ensue d among critics and the public set the project apart, distinguishing it as one of the most important and contentious buildings of th e early 2...[Read more]