ADVERTISING FOR PEOPLE WHO DON'T LIKE ADVERTISING

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global b rands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful commu nications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As we ll as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry.