BEYOND GRAPHIC DESIGN
THE UNIVERSITY CLASS OF FONS HICKMANN
Materia: Monografías / ensayo diseño
If a University has got such an outstanding reputation that it attracts talents and lecturers from all over the world, and if it suddenly generates work that increasingly sets standards it is due to one or several tutors or professors who take the teachings seriously but not deadly serious, who fathom the limits and extravagate them, who demand a great deal of themselves and others. Open, not just the windows. International, not just the lecturers. Play is allowed, and not just football. How to trace the best, how to develop talent? And which trend-setting projects arise from such an environment, in such an exciting contrast? Beyond Graphic Design is everything but a collection of dinky little examples we’re all tired of. Fons Hickmann reveals his concept of teaching and puts it up for discussion, gives impulses that provoke thoughts or even stir. He carries on asking where others would be content. The projects are not only presented but also illustrated in the context of their intellectual background. Even though many a picture book makes people forget, Beyond Graphic Design thinking goes on.