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CEX SELLS

- INSPIRATION FOR VALUEABLE CUSTOMER EXPERIENCES

Van Dongen, Beate

Bis Publishers

2017

176 Páginas

ISBN: 9789063694449

Idioma: Inglés

Materia: Empresa

'CEX SELLS' is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. Beate van Dongen Crombags and Deborah Wietzes discuss the various ingredients needed to deliver perfect customer experiences. Ingredients to define and design the optimal experience, but they also describe what is needed in the organization to be able to deliver and manage that desired experience

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