CONSUMER DEMOCRACY

THE MARKETING OF POLITICS

Scammell, Margaret

Cambridge Univ. Press

2014

250 Páginas

Formato: Rústica

ISBN: 9780521545242

Idioma: Inglés

Materia: Comunicación

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability.

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