DESIGN BY IKEA
Materia: Diseño industrial
"Accessible and compelling, the book offers invaluable insight into the blurring of corporate, political and brand worlds in the 21st century". - Alison J. Clarke, University of Applied Arts Vienna, Austria The first sustained critical history of IKEA, arguing that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity -one that is bound up with ideas of social democracy- and its material expression in a pared-downed, functional design aesthetic. Drawing on original research in the IKEA company archive and interviews with IKEA personel, "Design by IKEA" traces IKEA's symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian design.