HACKING GROWTH

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market sh are, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a mu st read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and spaghetti-on-the-wall approache s with more consistent, replicable, cost-effective, and data-driven results.