HEAR GREEN, THINK YELLOW/ UNDERSTANDING COLOR

There is hardly anything that determines how we view the world to the same extent as color. It differentiates, organizes, and struct ures our surroundings. Color is a medium that has a strong influence on our feelings, whilst being perceived quite differently and r arely altogether consciously. Context, general seeing patterns, and subjective criteria play a decisive role in the perception and e valuation of color. What does this mean in terms of how we handle color as a design element? How can one learn to apply such an inco nsistent...[Read more]