LOGO MODERNISM (EN/FR/AL)

This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the peri od 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to ret ail giants, airlines to art galleries, this sweeping survey of the logo is organized into three design-orientated chapters: Geometri c, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and sq uares. A...[Read more]