30 EXERCISES 40 DAYS 8 HOURS A DAY
Materia: Museología / gestión cultural
MUSAC, Txomin Badiola, Jon Mikel Euba and Sergio Prego hereby the first series of the project: PROFORMA 2010 BADIOLA EUBA PREGO: 30 exercises, 40 days, 8 hours a day. From January to June 2010, MUSAC´s 3,400 square feet of exhibition space hosted an experiment in the creation of artistic projects, moving beyond conventional notions of exhibition and pedagogy. This publication documents the development of this new experimental format, which seeks to generate new forms of action, including the production, exhibition, and, above all, generation of knowledge and meaning within the realm of creative practice taking place in a museum context, such as MUSAC. Within an exhibition venue, PROFORMA strives to serve as a catalyst for a process that may lead to an experience on a higher level than the mere consumption of finished works as cultural artifacts. Its posits art as a path for gaining knowledge and enabling communication, simultaneously occupying the planes of production, analysis and dissimination. It also proposes approaching an artwork from it myriad facets: as a product, a toolm and an encounter. The publication is a compilation of all the materials generated throughout the process, including documents, photographs and texts.