REINVENTING PRINT

With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring predigital typography. Design studios no longer flaunt their digital hardwar e, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and reeval uation of those pre-digital skills and processes that had been considered in recent years to be irrelevant.