THE TECHNOLOGY FALLACY

Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will he lp their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions?but it is n ot a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue th at digita...[Leer más]