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ficha técnica

MONOGRAFIAS / ENSAYO DISEÑO
ADVERTISING FOR PEOPLE WHO DON'T LIKE ADVERTISING
ADVERTISING FOR PEOPLE WHO DON'T LIKE ADVERTISING
2013
236
RÚSTICA
978-1-78067-320-2
ENGLISH
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sinopsis

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry.


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