THE ART OF CAMPARI

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Silvana Editoriale

2018

90 pàgines

ISBN: 9788836640263

Idioma: Italià

Matèria: Disseny gràfic

Founded in Milan in 1860, the company quickly began to pursue a dynamic approach to marketing its products, harnessing the new power of the advertising poster. Aiming to create a sophisticated brand pro le, Campari worked with some of the most celebrated designers of the early 1900s, including Leonetto Cappiello, Marcello Dudovich, Adolf Hohenstein, and Marcello Nizzoli. However, it was the ground-breaking campaigns created by the Futurist artist Fortunato Depero that became Campari’s most celebrated commissions.

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