A SMILE IN THE MIND

Forty years of witty thinking from over 500 designers, including hundreds of visual examples and interviews with the world's top pra ctitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, t his book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world' s biggest...[Read more]