BRAND THE CHANGE

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audience s. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital mark eting, an...[Leer más]