GERARD IFERT A DESIGN ANTIHERO

Gérard Ifert was a Swiss designer whose discreet yet remarkable career spanned graphic design, scenography, furniture design, and photography. Trained at the School of Arts and Crafts in Basel in the late 1940s, he embraced an eclectic, collaborative approach shaped by early work on the Marshall Plan exhibitions in Paris. After moving to Paris in 1949, he worked in France for most of his life, with brief returns to Switzerland to join Geigys communication team (195253) and contribute to Expo 64 in Lausanne.