GOOGLE/ WORDS BEYOND GRAMMAR

For the philosopher and media theoretician Boris Groys, Google performs the function of philosophy and religion as a ubiquitous mean s of negotiating the world. Philosophical precursors for Google's dissemination of discourses and the emancipation of words from gra mmar include Plato, Saussure and Derrida/ another analogy is the twentieth-century avant-garde's production of 'word clouds' severed from their context, as found in the Conceptual art of the 1960s and 70s. Groys identifies this tradition as the struggle for a utop ian idea...[Read more]