HUMANISED. THE ART OF APPROACHABLE BRANDING

Brands are increasingly seeking ways to appear more approachable, relatable and emotionally engaging. One of the most enduring methods is the use of human characteristics within a visual identity - whether through faces, eyes, hands, bodies, gestures or expressive identity systems that evoke familiarity and personality. Humanised explores this enduring design approach through a curated collection of identities from around the world.