HYBRID MODERNISM

Movie Theatres in South IndiaIn the period from the 1950s to the 1970s, a large number of cinemas were built in both the urban and r ural areas of South India. Their architecture is an unusual mix of Western influences and local building styles. The brightly colour ed façades resemble stage sets and provide a foretaste of the film experience in the auditorium, where the extravagant forms and emb ellishments are continued, getting the audience in the mood for the cinematic world before the opening credits roll. One might call this arch...[Read more]