NEW MYTHOLOGIES IN DESIGN AND CULTURE

Taking as its points of departure Roland Barthe's classic series of essays, Mythologies, Rebecca Houze presents an exploration of si gns and symbols in the visual landscape of postmodernity, considering a range of contemporary phenomena, from the history of sustain ability to the meaning of sports and children's building toys. The individual case studies employ a variety of analytic methods and among the ubiquitous global trademarks examined are BP, McDonald's and Nike. Houze's reflections encompass contemporary American pop ular cult...[Llegir més]