PAUL RAND

Paul Rand transformed commercial art from craft to profession, introduced European design standards to American commercial art, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His strict design form in his work f or corporate clients was balanced by a playful side captured in this spirited collection of literal back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.