TM

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.The book takes 29 internationally recognized logos and explains their development, design, usage, a nd purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corpor ate, artistic, and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Pengu...[Leer más]