TRACTION/ HOW ANY STARTUP CAN ACHIEVE EXPLOSIVE CUSTOMER GROWTH

Smart entrepreneurs know that the key to success isnt the originality of your offering, the brilliance of your team, or how much mo ney you raise. Its how consistently you can grow and acquire new customers (or, for a free service, users). Thats called traction, and it makes everything else easierfund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard ev idence that youre on the right path.