ABC OF TYPOGRAPHY

Rault, David

Selfmadehero

2019

127 Pages

Format: Hardcover

ISBN: 9781910593714

Language: English

Category: Typography

Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history.

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